The right simulator,
built the right way.
Simulator Design Studios is pleased to present this proposal for a three-bay golf simulator suite at Crystal Lake Golf Club in Haverhill, MA. Sterling Golf Management has built one of the most respected club operations in New England — and this simulator suite is designed to match that standard. We are not proposing an equipment installation. We are proposing a complete, purpose-built simulator environment designed for instruction, leagues, and year-round member engagement.
50+ Locations · 300+ Simulator Bays · 750,000+ RoundsSDS is powered by the same internal team behind Five Iron Golf's own locations — architects, interior designers, AV experts, golf technology specialists, contractors, and operators. Over more than a decade, that team has built and operated 50+ locations and 300+ simulator bays, logging over 750,000 rounds. We know what works, what breaks, and what members actually use. We bring that operating knowledge to every project we take on.
Platform-agnostic recommendations informed by 10+ years operating 50+ Five Iron Golf locations and 300+ simulator bays. We've seen every configuration. We recommend what's right for your space and how you'll use it.
Commercial-grade build standards — because that's where we come from. In a Five Iron environment, downtime is not acceptable. That mindset shapes every SDS project: proper materials, proper execution, no shortcuts.
Great simulator environments should feel intentional and integrated — not like equipment installations. Architecture, lighting, acoustics, materials, and flow all matter. The design should reflect the club's standard.
Three Bays.
Purpose-Built.
The simulator suite occupies the west wing of the new Crystal Lake Clubhouse, directly adjacent to the restaurant and bar. Three 18' × 15' bays are arranged in a stacked configuration. The layout is well-suited for both individual instruction and simultaneous multi-bay league play.
Three-Bay Suite.
One Integrated Build.
Pricing is organized by category across all three bays. All costs reflect a complete, turnkey build — design, technology, installation, and first-year support included. Individual line-item detail is available upon request.
| Category | Scope | Per Bay | 3-Bay Total |
|---|---|---|---|
| Sim Build | Sim Finish Package Premium hitting mat and stance mat, impact screen kit with front and rear padding, baffle system, ceiling tiles, wall carpet and underlayment throughout. Highest-grade materials selected for commercial durability. | $7,600 | $22,800 |
| Technology | Trackman System + Full AV Package Trackman launch monitor, spec-grade PC and peripherals, PC cabinet (Woodtech), 22" touchscreen control display, 32" secondary monitor, FORH and DTL cameras with mounting hardware for video analysis, standard projector, overhead and video analysis lighting package, all structured cabling and cable management. A $1,100/yr software license is payable directly to Trackman. SDS is actively working to secure a customer discount — pricing will be confirmed prior to agreement. | $50,800 | $152,400 |
| Design & Install | Full-Service Design, Coordination & Installation Bespoke space design and documentation, general contractor coordination and handoff, turf and wall installation, technology installation and calibration, project management through completion, and final commissioning. | $16,200 | $48,600 |
| Service | Description | Year 1 | Annual (Yr 2+) |
|---|---|---|---|
| SDS Support | Performance Support by SDS Annual maintenance, remote diagnostics, software updates, and priority on-site service for all installed systems. Powered by the same team that runs 300+ bays across Five Iron Golf's national network. | Complimentary | $1,800 / yr |
| Five Iron Programs | Five Iron Tournament & Content Programming Access to Five Iron Golf's exclusive league formats, tournament programming, and instruction content — available to Trackman-based installations. The hardware is available to anyone. The ecosystem is not. | Complimentary | $1,500 / yr |
* Exclusive of applicable sales tax. Quote valid 30 days from preparation. All figures are estimates subject to change based on final scope confirmation, GC coordination, site conditions, and client-directed modifications prior to contract execution. A second configuration based on an alternative launch monitor platform (Foresight GC4 or equivalent) is available upon request.
What We Need
From Your Builder.
The following items are to be delivered by the General Contractor prior to SDS installation. SDS will provide full coordination documentation and a dedicated project manager as the single point of contact for GC handoff.
A Clear Path
Forward.
SDS is ready to move at each phase of this project. The steps below cover both the construction timeline and the immediate actions needed to get this project underway.
A 30-minute follow-up to confirm system selection, review any questions on this proposal, and align on the permitting timeline. Adam will provide updated Trackman pricing context once the customer discount is confirmed.
City of Haverhill approval and permits meeting. SDS can provide specifications and documentation to support the permitting process. Agreement and deposit executed prior to GC selection.
Permits expected through. Project put out to bid. SDS material lead time (~4 weeks post-deposit) coordinated with GC construction schedule.
Target groundbreak. SDS coordinates delivery and installation schedule directly with your GC.
Sim build-out: 4–5 days. Technology installation: 2 days. Full commissioning and handoff to Sterling Golf Management operations team.
Visit Five Iron Golf's Seaport location in Boston to experience the build standard firsthand. A chance to meet in person and see what's possible at Crystal Lake.
Once scope is confirmed, sign the project agreement and submit deposit. SDS will begin design coordination and GC documentation immediately upon execution.
Jay's interest in licensing the Five Iron name is flagged as a separate, high-priority conversation. Adam will facilitate that introduction with Five Iron's CEO at the appropriate time.
Adam Franchella
VP/GM, Simulator Design Studios by Five Iron Golf